For the first time since the launch of its Color of the Year program, Pantone has chosen **white** as its main color – **PANTONE 11-4201 Cloud Dancer**. The Color of the Year program has been a cultural benchmark for over 25 years. Every year, the Pantone Color Institute team – Pantone's research division that analyzes color trends – studies global processes to convey the emotional state of the world through color.As Laurie Pressman, Vice President, explains, this time it was about a profound turning point: the modern world is in...
Read more...
For a long time, in the premium textile segment, visual perfection was primarily valued: ideal shape, density, and immaculate smoothness of bed linen, which demonstrated status and uncompromising quality. At the same time, the material often required time and multiple washes to fully reveal its softness and comfort. In the 2010s–2020s, a new need emerged:people wanted bed linen to immediately provide a feeling of softness and coziness, not just to look flawless. It was in response to this need that washed cotton appeared:special treatment with water and temperature changes the...
Read more...
